Internet dating giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Internet dating giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Match Group, the web giant that is dating a market limit of over $20 billion that owns various dating internet sites and apps including Tinder, OkCupid, PlentyOfFish, and has obtained Egyptian internet dating startup Harmonica, the Dallas-headquartered business announced today in a declaration to MENAbytes, without disclosing monetary information on the deal.

Launched in very early 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that’s carefully created for Muslims helps users locate a life partner that is potential. The application, as being a declaration by Match Group records, approaches matchmaking that is mobile respect to neighborhood traditions and countries.

You are able to read more information about the way the application works in this piece we’d written a year ago.

“Sameh founded Harmonica after witnessing their sis as well as other family members try to meet possible husbands through the marriage process that is arranged. He thought technology could facilitate relationships that are meaningful empower singles to meet up their future life lovers, but there have been no items serving their community or handling more conservative social norms,” the business explained in a declaration.

Match Group is acquiring the Egyptian startup to provide 33 nations in Asia and MENA which have a sizable Muslim population. Harmonica’s little group of 12 full-time workers (such as the founders) is joining the US business within the purchase and can evidently work with an English app in addition to Harmonica presently comes with A arabic-only application. Harmonica, per declaration, will remain headquartered in Cairo, with Sameh Saleh continuing as CEO. It is Match Group’s office that is first the center East.

The US business using this purchase is likely to be accepting different (fairly smaller) players which were wanting to re re re solve the situation of internet dating for Muslims, with YC-backed Muzmatch that recently raised $7 million Series A, being the absolute most prominent one.

Sameh Saleh, co-founder and CEO of Harmonica, stated, “Two years ago, we founded Harmonica with this siblings, cousins, kvalitnГ­ hudba singles datovГЎnГ­ pЕ™ihlaЕЎovacГ­ strГЎnky and buddies in your mind, aided by the objective of assisting them find a perfect partner. It absolutely was critical that that which we built ended up being one thing to safeguard them and express the values which our community cares profoundly about. It had been also essential which our moms and dads could be confident with them using our app.”

“We’ve already facilitated a huge selection of marriages simply in Egypt and think that with Match Group’s experience that is vast you will find exciting possibilities ahead,” he included.

Mandy Ginsberg, CEO of Match Group, stated, “As we think of worldwide development and expansion, you will find huge populations of young singles — mostly across Asia in addition to Middle East — that’ll be trying to find their life lovers when you look at the forseeable future, and that aren’t precisely offered by Western services and products”

“The Harmonica group isn’t only smart and revolutionary, but has generated an extremely differentiated and technologically impressive product that, although early-stage, certainly knows the requirements of this tradition. We believe we’ve discovered great skill, with neighborhood expertise and insights which will help us further fl

ish in our worldwide expansion strategy,” she included.

Harmonica ended up being backed 500 Startups (it had been section of their international accelerator) and Flat6Labs Cairo.

Both the investors using this purchase have completely exited the startup that is egyptian. It’s the very very very first high-profile exit for Flat6Labs, one of many earliest and leading accelerators for the area.

Ramez El-Serafy, CEO of Flat6Labs, commenting regarding the event, stated, “From time one we’ve had a lot of rely upon Harmonica’s talented group, and their truly innovative wedding matchmaking application; now, we’re delighted that Match Group is sharing equivalent self- self- confidence in going ahead using this deal that is remarkable. This deal marks the initial flat6Labs that are major with significant comes back on investment in only over a year.”

Harmonica earlier in the day this had also joined Technology Innovation and Entrepreneurship Center’s incubation program year. The startup had finished from TIEC’s incubator last thirty days.

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